Following these studies, we investigate three types of atmospheric cues in e-stores, namely, e-store content and e-store navigation (highly task-relevant cues) and e-store design (a less task-relevant cue.
For retailers, the use of sensory cues might be useful in influencing shoppers’ emotions and purchase behavior through retail store atmosphere (hultén, 2012, krishna, 2012) however, research has not investigated how multi-sensory cues, although congruent, might impact on shopper emotions and purchase behavior at the point-of-purchase (pop) in retail settings. Exploring stores within a large suburban shopping mall, verbalising any atmospheric cues that they noticed, describing what effect (i f any) it had on them, and any behavioural outcomes arising from these effects.
Highlights how atmospheric cues are able to affect successive stages of the retail experience originality/value – this paper provides a holistic understanding of how retail atmospheric cues are able to influence the overall retail experience from how a retail store is initially evaluated through to. The case stores were selected on a number of factors: 1994) this study aims to holistically examine how the atmospheric cues encountered in a retail environment contribute to the creation of a hedonic retail experience two consumer electronics stores in christchurch. Consistent with the typology of baker, 1986, eroglu et al, 2003, we consider three atmospheric cues, namely, e-store content, e-store design, and e-store navigation, as stimuli based on the findings of e-commerce research, we operationalize the organism as shopping enjoyment, impulsiveness, and browsing. The concept of atmosphere in retail store in order to apprecitate the importance of atmosphere in the context of retail store, an adequate definition of the term is required over the years, numerous articles have been written on atmosphere, kotler (1973-1974) is often credited as identifying it as an important area for marketers to study.
Employee-customer relations in a retail store atmospheric cues in retail stores 7493 words | 30 pages atmospheric cues in retail stores: their effect on the consumer’s hedonic retail experience introduction retailers are finding it more and more difficult to differentiate themselves from their competition, specifically based on the four. – the paper highlights several atmospheric cues and their influence on the hedonic retail experience the first category of cues – attractive stimuli – were those cues that attracted attention, exciting the participant and eliciting approach behaviours. Towards an holistic understanding of retail atmospheric cues introduction research on how retail environments can affect consumer behaviour owes much to the work.
Findings – the findings highlight the importance of store owners ensuring atmospheric cues create a store image congruent with their target market’s self-image a model is also developed which highlights how atmospheric cues are able to affect successive stages of the retail experience. Purpose – the purpose of this paper is to examine how the holistic atmospheric cues encountered in a retail environment contribute to the creation of a retail experience the interaction between these cues, and how they impact on the various stages of the retail experience is also explored.
Read atmospheric cues and their effect on the hedonic retail experience, international journal of retail & distribution management on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. In the context of retail store, atmospherics refers to aesthetics and ambiance of the store the atmospheric cues such as color, music, lighting, smell, crowding, windows display and storefont reflect the store atmosphere and play an important role in shoppers' perception and evaluation of the store at large. Atmospheric cues in retail stores: their effect on the consumer’s hedonic retail experience introduction retailers are finding it more and more difficult to differentiate themselves from their competition, specifically based on the four ps of marketing product, place, price and promotion.