London, united kingdom — alessandro michele ’s womenswear debut for gucci was, by far, the most anticipated show of milan fashion week. Gender neutral fashion: the concepts of masculinity and femininity no longer define the clothing that people wear both men and women are choosing to define. With brand behemoths like burberry and gucci merging their menswear and womenswear shows, john galliano casting androgynous boys in his margiela womenswear shows and jaden smith fronting louis vuitton’s womenswear campaign it would appear fashion is enamoured with blurring the ostensible gender boundaries.
Gender is the phrase now commonly used to reference those methods in which a lifestyle reformulates what starts as a reality of characteristics fashion and clothing are intertwined with each other in creating a gendered-structure of society predicated on the outlook of clothed human body.
Today’s fashion conscious generation, experimental and liberated, has taken to the breaking of gender barriers, in fashion and otherwise incredibly fast however, this nascent trend is still to trickle down to the masses for now, it is largely confined to high-end consumers and the western market. When considering fashion’s representation of gender in the present, it becomes profitable to reflect on it’s representations in the past yves saint laurent’s le smoking suit, coco chanel’s trousers or giorgio armani’s power suit are all frequently cited as examples of female empowerment and the convoluting of menswear and womenswear. Practically speaking, gender-neutrality is a boon for designers, said justin o’shea, the buying director for mytheresacom as he told the online trade publication business of fashion last month, designers, by showing men’s and women’s looks in tandem, are saving time and money, and honing an identity.
For these fashion brands, a feminist approach is not limited to an occasional campaign, but a feminist understanding of gender is integrated into the daily work on design and marketing, as well as into the overall brand concept. The fashion industry is a business and it has to make money much like every other business or industry shortly after hurricane sandy i heard how much thousands of dollars the fashion industry and modeling agencies lost just because most of the fashion industry is located in lower manhattan where the power was out for more than a week. Fashion is a social product and includes a duality: a) providing for safety and uniformity, b) for personalization so, the person wishes to be recognized as part of a team and as a personality (dodd at all, 1998.
Michele is not alone in his exploration of what it means to clothe both sexes in a time when gender stereotypes read as traditional, even archaic prada, givenchy and saint laurent have all featured both men and women in their shows, the models and the clothing so similar that ‘guess the gender’ is fast becoming a favourite fashion week pursuit.
When it comes to gender in fashion, throwing out tradition might just pay off – literally clothes will always be one of the best ways to talk about “the now” – fail to get fluent, and you risk being left out of the conversation. In the past, queer-focused apparel has been largely diy if you wanted to dress at the boundaries of the gender binary, the best you could hope for was to browse the wrong section of the store for a close-enough fit.
French poet and novelist, jean cocteau said “fashion produces beautiful things that always become ugly with time” the entertainment and fashion industry could be seen as glamorous with many perks, luxuries, and of course, talented and artistic projects.